Samsung Electronics Co. and LG Electronics Inc. will introduce TVs with new form factors at CES, the world's biggest tech expo, kicking off next week.
Samsung, currently the world's No. 1 TV manufacturer, is expected to unveil a bezel-less TV at CES 2020. Although the company has yet to confirm the details, the company reportedly applied a design that physically welds the display and the TV's main body together to eliminate the outer bezel.
Samsung trademarked the term "Zero Bezel" in Europe in October.
Samsung also reportedly plans to introduce an 80-inch class Micro LED TV for home use. Like an organic light-emitting diode panel, Micro LED panel has self-illuminating pixels, but it uses inorganic material that minimizes luminance decay concerns.
Samsung debuted a 146-inch modular TV with a Micro LED display, "The Wall," in 2018, but has been working to release a slimmer variant to target consumers who want to put the Micro LED TV in their living rooms.
LG, meanwhile, will unveil a new model of its rollable TV at CES, which created a huge buzz in the industry last year. The new rollable TV has a screen that rolls down from the ceiling, which could save more living room space.
The company is also expected to introduce its first 48-inch OLED TV.
LG currently sells OLED TVs in four sizes -- 55, 65, 77 and 88-inch versions. The company believes the expansion of its OLED TV lineup with smaller screens will attract more consumers in the market.
Samsung and LG will also boost promotion for their 8K TV products at CES 2020 after they earned 8K Ultra HD certification from the U.S. Consumer Technology Association.
LG was the first to announce that its 2020 models of 8K OLED and LCD TVs will wear the CTA's 8K UHD logo, while Samsung followed later that its 2020 QLED TVs also earned the certification.