Samsung sees its new product as a threat to Japanese domination of a digital camera industry, dominated by Canon, Sony, Panasonic, Nikon and Olympus.
The Galaxy camera sells in the United States for $499.99 through AT&T with various monthly data plans. The device is powered by 4.1 Jelly Bean, the latest version of Android operating system and features a 4.8-inch touch screen, a 16.3 megapixel back side illumination (BSI) CMOS sensor and a 21x optical zoom lens.
The camera is aimed at mid-market 'pro-sumers' - not quite professional photographers but those who don't mind paying a premium for user options not yet available on a smartphone - such as an optical, rather than digital, zoom, better flash, and image stabilization.
Canon has also introduced its first mirrorless camera to tap into a the small, interchangeable-lens camera market. Nikon has already entered the specific market with models and recently introduced an Android-embedded Wi-Fi only camera.