Samsung Electronics is in "advanced talks" to buy some or all of the operations of auto-parts maker Magneti Marelli from Fiat Chrysler Automobiles NV, according to a Bloomberg report. Samsung is interested in Magneti Marelli’s lighting, in-car entertainment and telematics business and could consider an acquisition of the whole company, the report claims. The deal could be worth more than $3 billion with a goal of closing this year, said one of the people.

Samsung's move into automobile components would help decrease Samsung’s reliance on consumer electronics.

Apple, Baidu and Google are also pushing into automobiles, seeking to deploy their technology into new areas as cars become more advanced.

Samsung declined to comment. A Fiat Chrysler spokesman had no comment.

In December, Samsung Electronics created a team to work on automobile components, in-car entertainment and autonomous driving. It has also been charged with coordinating with other arms of the chaebol making batteries and providing software services.