"Sonic has played a major role in empowering artists and companies both large and small with DVD and CD authoring tools and interactive technologies. Sonic's relationships with consumer electronics companies, studios and creators makes the company ideally suited to found and lead the HDAA AG with new tools, resources and opportunities," said Richard Doherty, Research Director for the Envisioneering Group. "Sonic's expert-level knowledge of HD-based formats, particularly in the area of advanced interactivity, will help unite the entertainment industry during this crucial stage in the rollout of interactive, engaging HD capabilities."
HDAA and HDAA AG members have access to evaluation software to test content for standard and advanced playback modes. In addition, members are able to attend HDAA meetings, participate in technical forums, and review research, in-depth documentation and test findings contributed by HDAA and HDAA AG members.
Sonic formed the HDAA in July, 2005, to help leading authoring facilities such as Laser Pacific, Deluxe and Technicolor Creative Services prepare for the release of Hollywood next-generation titles. With the formation of the HDAA AG, authoring houses are now joined by leading CE device and personal computer manufacturers and collectively represent the high-definition value chain from creation through consumption.
For a current list of HDAA-AG members visit: www.sonic.com/go/professionalHD
"We're very proud to have the opportunity to take a leadership role in enabling the content creation industry to make a successful format transition," said Rolf Hartley, senior vice president and general manager for Sonic's Professional Products Group. "The work of the HDDA and HDAA AG will help ensure that the high-definition formats deliver maximum performance and optimal compatibility with the release of the first players."