TDK is offering consumers who buy a pack of five TDK DVDs the chance to win a pile of prizes in an instant win Christmas promotion. The promotion features on 500,000 DVD 5 packs, including the DVD-R, DVD+R, DVD-RW, and DVD+RW products. Consumers who buy a special promotional pack receive a unique code and are directed to www.tdkmovies.com to key in their code and find out if theyre a winner.

Prizes include VIP tickets to a UK film premier of their choice, 35,000 free Odeon cinema tickets, and TDK products including headphones and multimedia speakers. Also on offer is a range of merchandise from the forthcoming blockbuster film Its All Gone Pete Tong, which TDK is sponsoring as part of its commitment to its youthful target audience.

Melanie Heron at TDK said: TDK products, such as the DVD range, appeal to a young and technologically savvy age group. We wanted to complement the natural peak in DVD sales at Christmas, show commitment to our customers and reinforce the TDK brand through a well-balanced Christmas promotion that can be delivered via a simple mechanic. We have a money-cant-buy top prize, a high win ratio, and a highly creative website it should therefore be very appealing to the target audience.

The promotion runs until the end of January 2005.