Microsoft will launch its Xbox One console in China on Sept. 23 to tap the lucrative entertainment market. The Xbox One will be the first game console legally available in China since 2000.

The Chinese version of Xbox One, developed by Microsoft and China's BesTV New Media Co. Ltd., will launch one year after their joint venture was registered in the China (Shanghai) Pilot Free Trade Zone, said Xie Enwei, general manger of Xbox China, Microsoft.

The console will cost 3,699 yuan (601 U.S. dollars) without the Kinect motion system and 4,299 yuan with Kinect.

Shanghai E-home Entertainment Development Company, the joint venture between Microsoft and BesTV, was the first enterprise to be registered in the free trade zone that was inaugurated on Sept. 29 last year.