Sony Pictures Launching ULTRA 4K Streaming Service
Sony Pictures Home Entertainment's new 4K Ultra HD movie streaming service, ULTRA, will debut April 4, 2016 on new Sony 4K television models in the United States. The service will offer a variety of movies for purchase and playback in 4K Ultra HD, with many including High Dynamic Range (HDR) and Digital Extras at no additional charge, taking full advantage of the latest television display technologies and interactive capabilities.
Films available on ULTRA will include new releases like Concussion, The Night Before and The Walk, and library titles such as Crouching Tiger Hidden Dragon and Ghostbusters, priced at $30 in 4K with HDR.
The ULTRA 4K service is compatible with UltraViolet, so users will be able to link their ULTRA profiles to their existing UltraViolet libraries, and stream their Sony Pictures content previously purchased or redeemed through other UltraViolet-compatible retailers, such as SonyPicturesStore.com, Vudu and others.
Additionally, Sony Pictures Store customers that already own HD versions of select titles can upgrade them to 4K on Ultra for a special discounted price.