Responding to users who claimed that their Galaxy S8's displays had an unnatural reddish tint, Samsung Electronics on Wednesday said that there is no defect in its new flagship smartphone.

The issue came to light when a few users claimed the flagship device's display had an unnatural reddish tint. The complaint posted on online portals and communities went viral in South Korea.

There have been suggestions that the issue may be linked to faulty chips in the device that caused a malfunction in the graphics processing unit. Others said AMOLED displays used by Samsung have taken flak for a blue-leaning color rendering, and that the company had incorporated a so-called deep-red technology to offset the problem this time around.

The problem could also be attributable to the fact that while traditional LCD panels use red, green and blue, the Super AMOLED adopted by the Galaxy S8 in particular uses a two pixel arrangement of red-green and blue-green. There have even been suggestions that the "stretched" 18.5:9 ratio of the Galaxy S8 smartphones led to instability of the display's structure.

Samsung has said users experiencing the glitch can easily fix it by going into the color optimization setting for the display.

The discovery comes as the South Korean tech giant has been promoting the Galaxy S8 smartphones to put to rest the ill-fated Galaxy Note 7 phablet, whose production was suspended last year due to some of the devices catching fire while charging around the globe. The flagship phones were launched in South Korea on Tuesday for those who purchased through preorder.