The official launch of the the $499 Xbox One X brings gamers across the globe 4K gaming and 4K entertainment.

With 40 percent more power than any other console, Xbox One X launches with a larg games lineup, with more than 70 Xbox One X Enhanced titles coming in the first week and more than 50 available on launch day, including Forza Motorsport 7, Super Lucky's Tale, Assassin's Creed Origins, Middle-earth: Shadow of War, and FIFA 18. The Xbox One games library consists of more than 1,300 games and more than 220 exclusives. More titles are on the way like PlayerUnknown's Battlegrounds, releasing as an Xbox One console launch exclusive Dec. 12, 2017.

Microsoft says it saw "incredibly strong" pre-order sales for Xbox One X, and expects the new console to be in high demand this holiday season.

Xbox One X is available now in 35 markets worldwide, including Australia, Austria, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Ireland, Israel, Italy, Japan, Korea, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Russia, Saudi Arabia, Slovakia, Spain, Sweden, Switzerland, Taiwan, Turkey, the U.K., the U.S., and United Arab Emirates.

Xbox One X is available at US$499, &pound'449, €499, C$599 and A$6492, with additional markets launching soon.

Xbox One X is built for true 4K gaming, with enough power to drive native 4K resolutions, High Dynamic Range and Wide Color Gamut. Existing Xbox One games play even better, with improved textures, smoother frame rates and faster load times, even on a 1080p TV. Xbox One X packs the following features: 4K gaming, a built-in 4K Ultra HD Blu-ray, 4K streaming capabilities, High Dynamic Range support for gaming and video, and premium audio with Dolby Atmos support.

Today, with the launch of Xbox One X, more than 50 Xbox One games are receiving free updates as part of the Xbox One X Enhanced program, with more than 70 total coming in the first week. Xbox One X Enhanced games have been updated or built to take full advantage of the new console and its 4K UHD and HDR capabilities. More than 170 new and existing games will be enhanced for Xbox One X, including Forza Motorsport 7, Super Lucky's Tale, Middle-earth: Shadow of War, Assassin's Creed Origins, Halo Wars 2, Gears of War 4, Halo 5: Guardians, Minecraft, FIFA 18, Final Fantasy XV, and Star Wars Battlefront II, with more titles on the way like PlayerUnknown's Battlegrounds, releasing Dec. 12, 2017 as a console launch exclusive through the Xbox Game Preview program.