The questionable need of Chromebooks by consumers contributed to the slow start of these devices; however, vertical markets such as elementary education still remain a driving force. In emerging markets, especially in Asia-Pacific and Eastern Europe, business-purchasing entities account for 75% of Chromebook sales. ABI Research also forecasts that North America will account for 78% of the Chromebook market in 2014, while other regions, especially Asia-Pacific and Western Europe, are expected to grow in market share by 2019.
In late 2013, Chromebooks entered the market when notebook sales were declining and tablet sales were on the rise. In contrast, 1H 2014 has demonstrated slowing tablet growth and the revival of the notebook market.