Though BTC’s Dongguan, Guangdong Province-based subsidiary, Top Glory Electronics, currently operates six CD-ROM drive production lines, with a combined annual capacity of 18 million drives, the company is seeking a location to build a second factory, aiming specially at the China market. Shanghai, where many Taiwanese PC companies have clustered around, probably will be its final selection. BTC expects to launch a new 24x CD-RW drive and wireless mouse by year-end. In addition, the company also is developing 32x CD-RW drives, a CD-RW/DVD-ROM combo drive and a slim type of optical disc drive. It plans to begin marketing the products next year.
Finally, the company has completely changed its marketing strategy, transforming from mainly selling own-brand products to mainly working on OEM sales. The ratio of own-brand product sales versus OEM sales has changed from 8:2 in its early days to 2:8 at present. Its customers include IBM, Hewlett-Packard (HP), Sony and Creative and it is actively exploring business opportunities with major Chinese PC companies such as Chinese Science Group.