Next year, CyberLink will offer a new edition of PowerCinema that is integrated with UPnP (universal plug and play), a widely accepted standard for networking and connectivity among different devices in a home environment, and DVD burning and time shifting functions. The new edition will be delivered to hardware makers on OEM basis and sales through retail channels will be considered.
PowerDVD, a DVD software player, is CyberLink’s main product line, accounting for over 80% of the company’s total sales. PowerDVD holds a 60% market share in Europe, 50% in the US and 70% in Taiwan. The software is priced at US$1.50-2, whereas PowerCinema sells for US$5-6. As PowerDVD is designed for playing DVDs, it has a certain market niche and will not be considerably replaced by CDS or PowerCinema.