Breaking News

COLORFUL Introduces iGame Shadow II Series DDR5 Memory TerraMaster Launches D1 SSD Plus ASUS Announces Late-August Availability of ProArt Display 6K PA32QCV ASRock Announces Exciting New AMD X870E motherboards ASUSTOR 30 TB Ironwolf Pro Now Officially Supported

logo

  • Share Us
    • Facebook
    • Twitter
  • Home
  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map

Search form

New Group to Promote HD DVD in North America

New Group to Promote HD DVD in North America

Optical Storage Jul 12,2006 0

Universal Studios Home Entertainment, Warner Home Video, Paramount Home Entertainment, HP, Intel, Microsoft and Toshiba today announced the formation of a new trade organization, the North American HD DVD Promotional Group, Inc., at the Video Software Dealers Association 2006 conference. A new advertising and marketing campaign, also unveiled today, showcases HD DVD as "The Look and Sound of Perfect". The group and its member companies plan to back the campaign with an anticipated $150M in trade and consumer marketing, advertising and promotion through the 2006 Holiday season and into 2007. The campaign will promote the format across all major consumer media outlets - television, print, online, and outdoor - co-marketing HD DVD hardware with hundreds of HD DVD titles expected on store shelves by year-end 2006.

Toshiba is currently the sole supplier of HD DVD players. It has been offering two models, one with a price tag of $499 and another at $799. Toshiba is aiming to sell up to 700,000 HD DVD players by next March.

"Following this spring's market introduction, we're now adding advertising and marketing muscle to HD DVD to demonstrate our full commitment to bring consumers the best in high definition entertainment," said Craig Kornblau, President of Universal Studios Home Entertainment. "Surveys are showing that HD DVD is already the #1 recognized brand name for high definition packaged media. In addition, the continued support from Hollywood, CE and IT industries will make HD DVD a true win for consumers this Holiday season."

In the shadow of a huge 18-wheeler called the HD DVD Mobile Experience, the group also announced a nationwide publicity campaign that will hit the road this summer. The HD DVD Mobile Experience will be equipped with the latest in high definition home theater technology, PCs, laptops and the Xbox 360 video game and entertainment system, enabling audiences throughout the country to experience first-hand ?The Look and Sound of Perfect?.

The advertising agency Goodby, Silverstein & Partners will work for the North American HD DVD Promotional Group, Inc. in planning and executing its marketing campaign.

For additional information visit the group's web site.

Tags: HD DVD
Previous Post
DVD Uses Bug Protein to Store Data
Next Post
Acer Unveils New Aspire 5100 Series

Related Posts

  • HD DVD Still Alive in the U.S

  • Toshiba to Release Flagship RD-X7 DVD Recorder in Japan

  • Toshiba to Continue HD DVD Media Sales

  • Hitachi Maxell Stops Selling 2x HD DVD-R/RW Media

  • HD DVD Promotion Group Officially Dissolved

  • Best Buy to Offer $10 mln to HD DVD Purchasers

  • Toshiba Posts Revised Business Forecast

  • Toshiba Faces $986 mln Loss on HD DVDs: Nikkei

Latest News

COLORFUL Introduces iGame Shadow II Series DDR5 Memory
PC components

COLORFUL Introduces iGame Shadow II Series DDR5 Memory

TerraMaster Launches D1 SSD Plus
PC components

TerraMaster Launches D1 SSD Plus

ASUS Announces Late-August Availability of ProArt Display 6K PA32QCV
Enterprise & IT

ASUS Announces Late-August Availability of ProArt Display 6K PA32QCV

ASRock Announces Exciting New AMD X870E motherboards
PC components

ASRock Announces Exciting New AMD X870E motherboards

ASUSTOR 30 TB Ironwolf Pro Now Officially Supported
Enterprise & IT

ASUSTOR 30 TB Ironwolf Pro Now Officially Supported

Popular Reviews

be quiet! Light Loop 360mm

be quiet! Light Loop 360mm

be quiet! Dark Mount Keyboard

be quiet! Dark Mount Keyboard

be quiet! Light Mount Keyboard

be quiet! Light Mount Keyboard

Noctua NH-D15 G2

Noctua NH-D15 G2

Soundpeats Pop Clip

Soundpeats Pop Clip

be quiet! Light Base 600 LX

be quiet! Light Base 600 LX

Crucial T705 2TB NVME White

Crucial T705 2TB NVME White

be quiet! Pure Base 501

be quiet! Pure Base 501

Main menu

  • Home
  • News
  • Reviews
  • Essays
  • Forum
  • Legacy
  • About
    • Submit News

    • Contact Us
    • Privacy

    • Promotion
    • Advertise

    • RSS Feed
    • Site Map
  • About
  • Privacy
  • Contact Us
  • Promotional Opportunities @ CdrInfo.com
  • Advertise on out site
  • Submit your News to our site
  • RSS Feed