Primera Technology today announced its Bravo SE Disc Publisher. Instead of copying discs one at a time and then printing and sticking labels, Bravo SE automates the entire burning and printing process. An advanced, sixth-generation robotic mechanism is used to transport discs into the built-in Pioneer DVR-111 DVD±R/CD-R recorder. After recording, each CD or DVD is individually inkjet printed direct-to-disc in full-color at up to 4800 dpi resolution. Up to 20 discs per job can be produced automatically and hands-free.

Typical users include marketing, public relations, engineering and training departments, churches, film and video producers, photography studios, music groups, schools, government agencies as well as other companies and organizations that have a need for in-house production of CDs and DVDs.

Bravo SE attaches to any PC running Windows 2000/XP through its high-speed USB 2.0 interface. Bravo SE comes equipped with PTPublisher SE duplication software. Developed by Primera specifically for Bravo SE, PTPublisher SE offers a complete, professional disc duplication solution that is easy to use. A professional labeling software program called SureThing CD Labeler Primera Edition is also included for graphic design.

Bravo SE also attaches to any Mac running Apple OS X. Included is CharisMac Engineering's Discribe V5.0 duplication software along with design templates for Adobe Illustrator and Photoshop.

The Bravo SE DVD/CD Publisher is priced at US$1495 MSRP. The Bravo SE AutoPrinter, a no-drive, automated printing solution is priced at US$995 MSRP. Both are available immediately through Primera's resellers and distributors in more than 85 countries.