Samsung Electronics and LG Electronics are leading the global TV market but despite the competition among them, thay have been working closely in the strategy and the technical framework that is expected to help the expansion of the next-generation TV markets. The two rivals are both supporting the 4K standards as they have been decided and announced by the UHD Alliance (UHDA) earlier this month in Las Vegas. The main players in the TV industry - Samsung Electronics, LG Electronics, SONY, Panasonic - have been participating and supporting the HDR (High Dynamic Range) technology, which emerged as the hot topic and will be supported by the latest TV models.

UHDA is a private consultative group led by Samsung Electronics for standards for next-generation TVs. Researcher Lee Kyung-keun from Samsung Electronics’ DMC Research Institute’s Global Standardization Team and Team Leader Baek Sun-pil from LG Electronics’ HE Business Headquarter’s TV Product Strategy Team have participated as one of directors for UHDA's board.

However, Samsung Electronics and LG Electronics have chosen to follow different approaches in terms of the panels of their new UHDTVs. Samsung is pushing for Quantum Dot (QD) LCD (Liquid Crystal Display), while LG is promoting its OLED (Organic Light-Emitting Diode) TVs. Both approaches support HDR.

The two companies have chosen to coexist rather than competing each other to vitalize next-generation TV industry. For instance, they are both planning to set up unified standards that correspond to characteristics of both LCD and OLED technologies.

ATSC 3.0, which is very likely to become transmission standards for actual 4K ground broadcasting in February of 2017, is also led by Samsung Electronics and LG Electronics.

Samsung Electronics’ DMC Research Institute and LG Electronics’ Next-Generation Standard Research Institute have both helped to develop ATSC 3.0 technologies.

Both Samsung Electronics’ MPEG Media Transmission (MMT) and LG Electronics' ROUTE, which are IP-based (Internal Protocol) transmission etechnologies and are parts of ATSC 3.0.

The ATSC 3.0 standard is expected to be finalized sometime later this year.