In March, Tag Heuer announced it was partnering with Google and Intel to develop smartwatches based on Google's Android operating system. Biver said the new timepiece will be unveiled on Nov. 9 in New York and go on sale in 150 stores worldwide the next day. The price has been set at $1,500.
The gadget will have most of the functions found in other other smartwatches, though voice recognition will not be among them. That capability proved an obstacle in designing a watch that was water resistant -- a characteristic the company was determined to retain, in keeping with its sporty image.
Biver said the new product "looks like a normal watch, in fact like the Carrera watch," one of the company's most popular models. Both watches will share the same case and band.