Twitter will soon start testing two ways to make it easier for users to discover relevant content about products and places on the social network, in a move that could help drive e-commerce through the platform. Twitter will start surface and organize relevant Tweets about products and places on dedicated pages. These pages will feature images and video about the product alongside information such as a description, price, and an option to buy, book, or visit the website for more information.

Twitter plans to experiment with a small number of products and places. This means that users may see within their timelines pages and collections of pages that are shared by influencers and brands.

For example, going to Nike’s profile, users will see a button to “Browse Collection.” Clicking on the button will redirect them to a page Nike curated that features images and video about its LeBron Elite Collection of sportswear, as well as product descriptions, price and the option to buy products. The pages also will show tweets about the products that are most timely and relevant to the viewer.

In addition to pages, Twitter is also beginning to test new ways for people and brands to create and share Twitter collections of products and places. Users will be able to browse collections from influencers they care about and get more information about the products or places they find interesting.

Twitter has invited a group of curators to share collections of some of their favorite places and things. These include:

Demi Lovato Demi’s Picks
HBO - Game of Thrones #GoT Fan Favorites
Nike LeBron Elite collection
PEOPLE & Joyus Summer Beauty Finds
Reese Witherspoon Draper James Summer Picks
Target Swim & Sun Ready
The Ellen Show Best of The Ellen Shop
The Infatuation NYC #InfatuationSummer

The announcement of product and place pages is an extension of the company’s "buy" button on tweets, which started rolling out last fall.

Twitter hopes that the new features will giving brands a way to reach Twitter users beyond promoted tweets. The move could also bolster the social network’s relationship with advertisers.