Today, from Berlin, Germany, Amazon announced the all-new Fire TV Cube, the second-generation hands-free, Alexa-enabled Fire TV, and the fastest and most powerful Fire TV ever. priced at $119.99.

The new streaming media player features far-field voice control built directly into the device and is now available for pre-order in the United States, Canada, United Kingdom, Germany, and Japan.

With Fire TV, you can watch favorites from Netflix, YouTube, Prime Video, HBO, SHOWTIME, CBS, and more—plus stream for free from Tubi, IMDb TV, Pluto TV, and others. Plus, tune to live TV channels with cable or satellite boxes from providers like Comcast, DISH, AT&T TV/AT&T U-verse, and more. Fire TV gives you access to tens of thousands of channels, apps, and Alexa skills, as well as over 500,000 TV episodes and movies with thousands of titles in 4K Ultra HD. The Fire TV catalog combined with voice control makes it easy to enjoy TV, simply say “Alexa, watch Stranger Things on Netflix” and your compatible TV will turn on, open Netflix and pick up playback right where you left off.

The new Fire TV Cube is featuring a hexa-core processor, and it is more than twice as powerful as the first generation Fire TV Cube. It offers instant access to Dolby Vision and 4K Ultra HD content at up to 60 frames per second. You will enjoy the color of Dolby Vision and HDR, and HDR 10+, as well as the audio clarity of Dolby Atmos on the all-new Fire TV Cube. In addition, Fire TV Cube (2nd Gen) comes with Local Voice Control, which is a new on-device processing feature that lets you more quickly execute some of the most frequent voice commands.

The Fire TV Cube features far-field voice recognition with eight microphones and beamforming technology that combines signals from the individual microphones to suppress noise, reverberation, content currently playing, and even competing speech to make sure Alexa clearly hears your request when placed next to your TV. When combined with the powerful new processor, you can easily search and navigate content using just your voice.

In addition, Fire TV Cube uses multi-directional infrared technology, cloud based protocols, and HDMI CEC, that when combined with Alexa, let you control your compatible TV, soundbar, A/V receiver, cable or satellite box, as well as other smart home devices. With the built-in speaker, Fire TV Cube lets you dim the lights, check the weather, listen to the news and more—even with the TV off.

Starting today, the new Fire TV Cube (amazon.com/firetvcube) is available for pre-order on Amazon in the United States for $119.99, in Canada for $149.99, the United Kingdom for £109.99, Germany for €119.99, and Japan for ¥14980. It ships with an IR extender cable and Ethernet adapter beginning on October 10 in the United States, Canada, the United Kingdom, and Germany. It will ship in Japan on November 5.

And that’s just one product Amazon is launching today as part of the Fire TV brand.

Fire TV Edition smart TVs bring together live broadcast TV channels and all of your streaming content into one location. With Fire TV Edition smart TVs you can connect a HD antenna and use Alexa to instantly search for and watch live TV, or choose from a vast catalog of content from Netflix, YouTube, Prime Video, and more, as well as local apps like ITV Hub, All 4, and My5 in the United Kingdom, and ARD, ZDF, TVNOW, ProSieben, DAZN, and waipu.tv in Germany. You can also pair any Fire TV Edition product without far-field voice control with any Echo device for hands-free control—just ask and Alexa will play a show, help you find a good movie to watch, control playback, and more.

Over the past year, Amazon and Best Buy have sold Insignia and Toshiba Fire TV Edition smart TVs. The first Toshiba – Fire TV Edition with Dolby Vision launched in June and today, Amazon and Best Buy announced the first 65-inch Toshiba – Fire TV Edition smart TV with Dolby Vision, which will be available in the United States next month.

Following the growth of Fire TV Edition smart TVs at Best Buy, Amazon announced collaborations with Dixons Carphone, MediaMarktSaturn, and Grundig to bring the next generation of Fire TV Edition smart TVs to the United Kingdom, Germany, and Austria.

Amazon and Dixons Carphone, parent company of Currys PC World, have joined forces to launch JVC – Fire TV Edition Smart 4K Ultra HD HDR LED TVs, which are the first Fire TV Edition smart TVs in the United Kingdom—sold at Currys PC World and from Currys PC World as a third party seller on Amazon.co.uk. Available in three models—40”, 49” and 55”—each supports HDR10 and Dolby Vision, and provides an expanded contrast range and superior brightness, as well as over 8 million pixels. Fire TV Edition smart TVs from JVC come with the Voice Remote with Alexa.

Amazon and IMTRON, a company of MediaMarktSaturn Retail Group managing the private label products of the CE retailers MediaMarkt and Saturn, announced plans for a lineup of Fire TV Edition smart TVs. The first models under the private label ok. will be available next year in Germany and Austria.

Grundig and Amazon announced eleven Fire TV Edition smart TVs in Germany and Austria, including the first Fire TV Edition with far-field voice control. The Grundig OLED – Fire TV Edition is available in four models—two with far-field voice control and two without—and is the first Fire TV Edition experience on an OLED TV. With eight built-in microphones and Alexa, the Grundig OLED – Fire TV Edition Hands-Free with Alexa gives you far-field voice control over your living room entertainment. Grundig and Amazon also announced the Grundig Vision 7 – Fire TV Edition with 4K Ultra HD and the Grundig Vision 6 – Fire TV Edition with Full HD, which also includes the Voice Remote with Alexa.

Amazon is also introducing a new category of products—Fire TV Edition soundbars. The Fire TV experience is integrated directly into the soundbar system. You can even add your Fire TV Edition soundbar to a multi-room music group in the Alexa mobile app, letting you stream from Amazon Music and others throughout your home.

The first expansion of Fire TV Edition beyond smart TVs is from Anker Innovations and Amazon, who have teamed up to launch the Nebula Soundbar – Fire TV Edition. It is featuring support for 4K Ultra HD, a unified smart TV user interface, near-field Alexa voice control, Dolby Vision pass through, and more. You can use the included Voice Remote with Alexa to navigate the Fire TV experience, turn your compatible TV on and off, and control soundbar functions like power, volume and mute. The Nebula Soundbar – Fire TV Edition is launching in the United States, Canada, the United Kingdom, and Germany.

The Toshiba 65-inch 4K Ultra HD Smart LED TV HDR – Fire TV Edition will be available at Best Buy for $599. It will begin shipping in the United States next month.

The Grundig OLED – Fire TV Edition Hands-Free with Alexa (amazon.de/Grundig-FireTVEdition) is available for pre-order on Amazon.de today in 55” and 65” models, starting at €1,299.99. It will begin shipping on November 21. The Grundig OLED – Fire TV Edition is available for pre-order on Amazon.de today in 55” and 65” models, starting at €1,199.99. It will begin shipping on October 28. The Grundig Vision 7 – Fire TV Edition is available for purchase today on Amazon.de in 43”, 49”, 55” and 65” models starting at €349.99. It will begin shipping on October 17. The Grundig Vision 6 – Fire TV Edition is available for pre-order on Amazon.de today in 32”, 40”, and 43” models starting at €239.99. It will begin shipping on November 1.

JVC – Fire TV Edition Smart 4K Ultra HD HDR LED TVs start at £349, and are sold at Currys PC World and from Currys PC World as a third party seller on Amazon.co.uk.

The Nebula Soundbar – Fire TV Edition (amazon.com/nebulasoundbar) is available for pre-order today for $229.99 in the United States, $269.99 in Canada, £179.99 in the United Kingdom, and €209.99 in Germany. It will begin shipping on November 21.

Amazon is also bringing the Fire TV Stick, Fire TV Stick 4K, and the Alexa Voice Remote with device control to customers in France, Italy, and Spain today.