Cinema On Web (COW), the first online technology multiplex, broadcasting premium cinema quality Bollywood films, entertainment and television content, today announced the launch of a secure, DivX video-on-demand service available at www.cinemaonweb.com.

Powered by the DivX Open Video System, the new service from Cinema on Web is amongst the first to deliver and broadcast cinema quality, licensed Bollywood film content to Internet users. All content available through the system is duly encrypted & licensed, protected from piracy and available at the highest level of visual quality. Titles include pay-per-view sports, feature films, first run and simultaneous release Bollywood & independent films available to global audiences through COW's worldwide content delivery networks with a choice of wireless, dial up, mobile and broadband capability. A sneak preview of the most popular Bollywood songs in high-quality DivX Film justifies the same.

"Each new Bollywood film is released on the public Internet a day before or on the same day of its theatrical release, through piracy on multiple illegal movie download web sites," said Al Mason, CEO of Cinema on Web. "Our partnership with DivXNetworks represents the future of entertainment on the Internet. Soon virtually all new major Bollywood and Hollywood movies, including entertainment will be distributed digitally with secure VOD solutions like the one created by DivXNetworks, simultaneously defeating piracy and generating additional revenue for film studios and producers."

The Bollywood film, music and entertainment industry is also expected to be one of the major beneficiaries of cinema on web.

Dev Anand, the legendary actor and film maker from India, is also amongst the first to collaborate with Cinema on Web (COW). "My Company Nav Ketan International Films PVT Ltd is the first Indian film company to be with a worldwide content delivery networks on the Public Internet with Pay-Per-View access to my Block Busters like Guide, Jewel Thief, Hare Rama Hare Krishna, in numerous foreign languages including English, Hebrew, Chinese, Japanese & French," said Mr. Anand.

Cinema on Web expects over 500 million pay-per-view customer traffic from year 2005-2007, each buying a $5 pay-per-view ticket for a simultaneous release movie and $0.90 to $1.99 for old classic hits.

Cinema on Web's technical partner DivXNetworks offers a complete Video-on-Demand (VOD) and Digital Rights Management (DRM) platform to address widespread piracy. DivX DRM makes it easy for users to find and purchase legal and protected content over the Internet. This content can be viewed on PCs as well as on all DivX(R) Certified consumer electronics (CE) devices without compromising security. An estimated 20 million DRM enabled DivX Certified CE devices are expected to ship this year and millions are already installed in consumers' homes, waiting to securely play the very Hollywood content that has become a favorite target of pirates.