The RoxioNow platform involves Sonics complete range of Hollywood to Home products for creating, distributing, and enjoying digital content. This includes Sonics professional Scenarist authoring workstations used in the production of Hollywood titles, its digital supply chain and cloud-based storage technologies for digital movie delivery and its consumer software products and services.
The company said that RoxioNow would replace Roxio CinemaNow as the technology brand behind the services that Sonic currently runs for Best Buy, Blockbuster, Lionsgate and Warner Bros. Digital Distribution. Sonic is introducing a new "Powered by RoxioNow" logo, which will appear on digital download stores and consumer electronic devices such as PCs, Blu-ray Disc players, mobile phones and HDTVs.
In the future, the RoxioNow platform and program will expand to offer consumers an easy way to access and share their personal content such as photos, videos, and multimedia creations. This part of the program will involve Sonics entire consumer software line such as its media editing applications Roxio Creator and Toast, as well as its online multimedia storytelling tool PhotoShow.