Plextor announced that Dirk Peters has been named director of marketing and new business development. His primary responsibilities include directing the development of ConvertX digital video converters for retail and OEM segments, and developing new sales channel opportunities for Plextor CD- and DVD-Recordable products. Mr. Peters brings to Plextor a wealth of knowledge and experience in digital media and video technologies and markets. He was most recently the director of worldwide marketing for SCM Microsystems' Dazzle division, where he managed global marketing for consumer video and digital media products. Mr. Peters is also an expert in marketing optical disc drives with more than nine years of experience at Sony in several key management positions, including general manager of the value-added products division and OEM marketing manager of the personal storage products division.