Toshiba plans to showcase improvements in hard disk drive technology during the Mobile CE panel at the 2006 Storage Visions Conference. Toshiba is a pioneer in HDD technology for consumer electronics devices and is currently the market leader in HDDs sold into CE devices, according to IDC. The company was the first to introduce and ship HDDs with perpendicular magnetic recording (PMR), which will deliver higher-capacity drives for portable consumer electronics devices such as digital music players and mobile phones. Toshiba also is one of the first HDD suppliers to build and deploy automotive-class HDDs into digital systems for the car and currently has 85 percent share of HDD shipments into automotive applications. In addition, the company is working with CE manufacturers to integrate the world's smallest HDD at 0.85 inches into consumer devices, enabling more portability and functionality for small handheld applications like digital music, GPS mobile phones and portable storage.