Widevine is providing Hollywood-approved digital rights management technologies to enable secure multiplatform playback.
"Our technologies are helping to ensure consumers get the Hollywood new releases they want along with the playback flexibility they crave," said Brian Baker, Widevine CEO. "The CinemaNow USB Movie Drives will be an ideal solution for Netbook and mobile phone manufacturers that want to enhance and differentiate their product offerings with premium entertainment."
Once consumers connect to the Internet, the title on the USB Movie Drive is added to their Roxio CinemaNow Digital Locker where it can then be viewed on as many as four additional CinemaNow-compatible devices. Rather than delivering the same file used for USB playback, a unique file is delivered that has been optimized for the capabilities and display characteristics of the selected device.
The Roxio CinemaNow USB Movie Drives are expected to be available at retail locations in the U.S. later this year. Sonic is also targeting bundling agreements with mobile phone manufacturers and netbook PC makers.